Media
Elon Musk hires big WEF wheel as Twitter CEO
Elon Musk has hired Linda Yaccarino, former Chair of the Task Force on the Future of Work at the World Economic Forum, as Twitter CEO.
Elon Musk, fulfilling a promise he made after a poll last year, will step aside as CEO of Twitter. But his new hire instantly raises questions of whether the censorship regime that prevailed before he bought the company, will return.
Elon Musk introduces his new hire
Elon Musk introduced his new hire yesterday (May 12), though the news leaked out a day earlier according to OANN. Her name is Linda Yaccarino, and she comes to Twitter from NBCUniversal, where she served as Chair of Advertising Sales.
But she also was Chair of the Task Force on the Future of Work – at the World Economic Forum. Her LinkedIn profile lists these facts.
On the same day he announced Ms. Yaccarino’s appointment, he also announced the availability of encrypted direct messages.
This will be part of the Twitter Blue service that offers verification to anyone and everyone – for a nominal fee.
Much skepticism, especially on the right, has attended her appointment. After Musk’s pre-announcement, two users expressed fear that bans and shadow bans for “wrong-post” will return. Elon Musk specifically denied this.
Nevertheless, other skeptical users weighed in at once.
“Noah,” editor of the We Love Trump Report, discovered this video by Yaccarino, advocating the original COVID hygiene scheme. “Mask up or pack up,” she says, in addition to recommending handwashing and the six-foot distance rule.
This video has no timestamp, but its tone suggests Yaccarino recorded this two or three years ago. In those days, the COVID scare was in full swing.
A larger fear seems to be her introduction of “Diversity, Equity and Inclusion” initiatives to NBCUniversal.
(As an aside: some on Twitter don’t seem to know what the WEF is.)
About Linda Yaccarino
Advertising has always figured prominently in Linda Yaccarino’s career. In the organizations she worked for, advertising sales were a large part of her activities. In fact she once served on the President’s Council on Physical Fitness – in the Trump administration.
Her advertising background might explain the particular tone of this tweet:
Yet here is Elon Musk, today, posting tweets like this:
Note also that Musk, while announcing Yaccarino’s appointment, slipped in that he has changed Twitter, Inc.’s name to X Corp. X is Musk’s code name for the “everything app” he always wanted to build since his PayPal days.
Separately, NBCUniversal Jeff Shell resigned from the company after an inter-office romance scandal broke over him. The identity of the woman in the office with whom Shell got involved, is not clear.
The portrait of Linda Yaccarino in the featured image is from her President’s Council on Physical Fitness days.
Terry A. Hurlbut has been a student of politics, philosophy, and science for more than 35 years. He is a graduate of Yale College and has served as a physician-level laboratory administrator in a 250-bed community hospital. He also is a serious student of the Bible, is conversant in its two primary original languages, and has followed the creation-science movement closely since 1993.
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