New television network for dogs with behavioral issues to launch in UK

After 3 years of research, DogTV is a new television network created specifically for dogs and is set to launch in the UK on Monday.  

The channel will air scientifically tested programming aiming to alleviate symptoms of conditions such as separation anxiety, loneliness and stress, bosses say. It will also have shows to help owners better understand and look after their pets. Dog ownership increased during lockdown.

The channel has been developed following studies into animals’ physiological and psychological needs, moods and responses, to help them feel more stimulated or relaxed when needed, producers said in a statement. Colours, audio frequencies and camera alignment have all been adapted to cater to dog senses.

Professor Nicholas Dodman, chief scientist for DogTV, said: “DogTV is an excellent resource for dog owners to help alleviate some of the behavioural problems that can arise when dogs are left alone. “With numbers of dog owners rising over the pandemic, and owners now returning to work, DogTV helps canines to feel relaxed and comforted until their owners return home.”

The channel, which is already available in other countries, will also feature programs for dog owners, including shows by celebrity dog trainer Laura Nativo, who will provide tips on how to live better at home with a pet, as well as programs that provide simple recipes for dogs.