Former marketing executives launch campaign to keep Fox News from ‘fueling next insurrection’

A company called Check My Ads have launched a campaign to restrict ad revenue for Fox News. Their aim is to prevent Fox News from “working overtime to fuel the next insurrection.” The Guardian reported that Check My Ads has garnered 40,000 signatures in the first 5 days.

“Foxnews.com benefits enormously from being a part of the global advertising society. Foxnews.com receives ads from blue chip brands, which gives incredible legitimacy to the lies that they are publishing. That brand equity is intrinsically valuable,” says Claire Atkin, a team member of Check My Ads.

“Advertisers have been crystal clear that they do not want to sponsor violence. And we all saw what happened on January 6. It’s not just violence, this was the attempted overthrow of the government. This is world-scale political violence,” Atkin said. “We are opening the conversation up for everyone who wants to say enough is enough.”

Whilst some companies already stopped advertising on Fox News, ads for companies such as Walgreens do appear on their broadcast.

“When Fox is plugged into that ads supply chain, it gives them the legitimacy of a real news outlet, when in fact they are publishing disinformation regularly that leads to real-world violence.”

According to Media Matters for America, Fox News have raised doubts about the 2020 election results on 774 occasions. Media Matters went onto say that the January 6th insurrection may even have been orchestrated by the government.

That’s why, Atkin said, Check My Ads is determined to trim the network’s wings. “Advertisers have been crystal clear that they do not want to sponsor violence. And we all saw what happened on January 6th. It’s not just violence, this was the attempted overthrow of the government. This is world-scale political violence,” Atkin said.